Unprecedented changes over the last couple of years have dramatically changed the way we work. Combine this with amazing technological advancement and what we have is a rather welcome change – that of mushrooming digital workplace platforms.
Encompassing all things that employees use to go about their everyday work and collaborative tasks, digital workplace platforms typically help manage internal communications, HR tasks, and other communication needs to ensure smooth functioning of a remote workforce.
From instant messaging apps to high-end social networks, digital workplace platforms have been gaining popularity for all the right reasons. Key factors that drive this are the market availability of new tools, technologies that are advancing by the day, and employees’ demand for greater freedom and flexibility and of course employers’ goals to offer an improved employee experience.
In this blog, you can discover how InfinCE’s unique pricing model sets it apart as a go-to digital workplace platform.
The Conventional Pricing Model for Digital Workplace Platforms
Typically, a conventional pricing model works as a set standard price that is built keeping the average customer in mind, precluding potential custom needs of each customer. It is built with a one-size fits all approach that seeks to address market needs as a whole rather than unique needs of every customer. This makes it economical in terms of pricing as it does not particularly factor in specific buying circumstances of customers. A conventional pricing model for digital workplace platforms does not take into account dynamic price sensitivity, or product market segmentation.
1. Lack of customizability: A traditional pricing model for digital workplace platforms can come in the way of flexibility. It takes a cookie-cutter approach to problem solving and does not cater to specific business needs of an organization. The guiding principle to remember while you set pricing for a digital workplace platform is to realize that it’s not for yourself, but for your target customers.
2. Not anchored in customer value: A traditional pricing model for digital workplace platforms ranks low on sophistication and therefore ignores important factors such as bundling and differentiation. Since remote work platforms need to be agile, flexible, and easy-to-set up, they need to be priced appropriately.
Read more: Is Remote Work Culture Hindering Your Company Productivity & Growth?
The Benefits of a Unique Pricing Model for Digital Workplace Platforms
1. Flexibility and cost-effectiveness: One of the essentials that you should look for in a digital workplace platform is its ability to be flexible. Competitive pricing that offers a trial version before a customer signs up for a remote work platform for a long period of time is helpful to understand fitment and purpose. This flexibility allows you to avoid lost sales due to high prices or missed opportunities due to low prices.
2. Scalability: Since it is based on real-time value, a unique pricing model helps companies scale up or down quickly as and when their needs change. This pricing strategy allows businesses to adapt very quickly to the changing demands of the business landscape without losing much in the process.
3. Improved ROI: Because of the personalized approach it takes to pricing, a unique pricing model for remote work platform helps increase profits by a significant margin. It is customer-focused and tailored to fit the wants and needs of your specific customer.
Use Cases of Unique Pricing Models for Digital Workplace Platforms
Unique pricing models particularly work for those companies that are looking to make their business operations more agile. Since it is guided by a usage-based model, a unique pricing model helps companies the liberty to pay according to how they prefer to use the remote work software. Some of the companies that have gone this route are tools and technologies.
Working with a trusted IT services provider that has a unique pricing model helps ensure that end-to-end requirements are taken care of – from equipment maintenance and on-site configurations to training and support for your in-house team.
How to Choose a Digital Workplace Platform with a Unique Pricing Model
Criteria to consider when evaluating different digital workplace platforms: The most important criteria to remember while choosing a digital workplace platform is to see how it ranks on scalability and flexibility. Since modern day business needs are ever-evolving and growing, the digital workplace platform must have a server configuration that suits your business requirements and can be scaled up or down, per your business needs. Secondly,
Tips for choosing the best platform for your business: Based on your unique needs and business challenges, it is important that you factor in the following parameters while opting for your remote work software’s pricing model.
- Cost-effectiveness
- Flexibility
- Scalability
Read more: Top 10 Digital Workplace Platforms Your Company Can Choose From
Conclusion
Choosing the right pricing strategy is important for a business to scale their IT resources up or down based on their needs, while keeping overhead costs at bay. InfinCE, along with customizable pricing options has features to effectively operate and progress in the digital era. Enabling data security, business continuity with private IT infrastructure, instant communication channels, productivity tools and more, InfinCE makes a perfect partner to stay ahead of the digital curve. Learn more about InfinCE today. Request a free demo!
